WIth its bevy of filters and editing tools, most Instagram photos are already far from the actual reality. For some influencers though, the fakery doesn't go far enough, and they resort to photoshopping to engineer an even more absurdly false version of their lives.

Swedish influencer Johanna Olsson got in hot water for trying to fool her followers during a trip to Paris, which, she assures everyone, did actually happen.

"I wanted to talk a little bit about the pictures I posted in Paris. So, I did one picture, shot it and didn’t think it looked that nice… so I took a different background and put the background into it," she explained in an Instagram story.

"And when I put it up nobody noticed so I thought, this is good. So I admit it wasn’t my finest Photoshop skills. Now in Sweden this thing has gone crazy and TV shows want me to come on and talk about my ‘fake travelling’."

"It’s a bit ridiculous I think. There are a lot of influencers out there that use Photoshop in birds, rainbows or crazy skies and I could do that but I don’t like that. I just wanted to make that clear that I was in Paris, but I did Photoshop the background, but I’m not going to take them down because it’s a collaboration and they’re nice pictures – it’s a good outfit!"