His daughter Monique told CNN that her dad “has an unorthodox view of life and I wanted to honor him and make people smile.”

Meanwhile, Joe’s former co-worker from the research lab at Cheeseborough-Ponds had this to say: “I still remember that Joe would find great pleasure in mentally, and often physically annoying and harassing me daily. I honestly think those days as some of the most fun of my working career.” Whereas a pal of his named Mike Perkins revealed how Joe once taught his kids how to swear. “Huge hole in my heart for Joe Heller! The most inappropriate guy in the world with the biggest heart I’ve ever known!” Mike proclaimed.