“Thus, Stroodles is rather a movement and an educational company and a gateway to more sustainable behaviors and thinking and the straw is just our first channel (of communication) in our mission to fight plastic waste,” Gelmann explained. “We thereby want to attract and reach the less (environmentally) conscious people and show them, how easy it is to make sustainable changes and have them enter their life.”

“The approach is to do this in a fun and non-preachy, non-finger-pointing manner. I rather aim for people to engage with a Stroodle and then themselves start asking themselves the right questions, like ‘Why is there a pasta straw in my drink?’ Thus, little realizations like that and them coming to their own conclusions, rather than being sold/preached. [It’s] much more powerful in creating behavioral and mindsets change. And … maybe next time one is offered a plastic bag, they will behave differently.”