Steve Jobs chose the name Apple because it was before Atari in the phone book.
There are several legends about how the name Apple was chosen. The most realistic story is when Steve Jobs and Steve Wozniak were driving and Jobs said, “I’ve got a name: Apple Computer.” The guys continued to try to come up with different names, but they couldn’t. Later Jobs said, “And also remember that I worked at Atari, and it got us ahead of Atari in the phonebook.”
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