Shelmar and the guys at Journee are well aware of the stereotypes around car dealers – that they are famously economical with the truth. They are out to set the record straight.

“I’d be lying if I said most didn’t deserve that reputation, Shelmar told us. “Take care of the customer and the customer will take care of you. A customer can never be upset about something they knew upfront! And there’s no better salesman than a happy customer speaking highly of your product.