What’s more, Ford had three pieces of useful advice for small business owners that will help them gain the trust and long-term patronage of their customers: “Be an active part of the community—small sponsorship locally goes an awful long way and this creates a sense of community and trust.”

“Be brilliant at customer service—welcoming, engaging, and relevant.”

“Have a social media presence—be part of local online communities, be a commentator, be seen to be active and passionate—people will respond in the same way!”