As it turns out, colours, as well as the contrast of colours can have an effect on how we taste certain foods. You might notice that hot chocolate tastes better when it is consumed out of an orange or cream-coloured mug. The truth is that there is no real difference in taste, but rather your brain is making you think there is.

Other ways that our brains can use colours to change how we perceive tastes include: Yellow plates making lemons smell stronger, cold drinks tasting cooler when served in cooler-coloured glasses, and food tasting sweeter when served on a pink plate.