Finding products to sell is not easy. Sometimes the product looks good on paper, but when you try to sell it you find that there is too much competition or not enough demand or it's just too expensive and you don't have the money to buy the inventory. What should I sell there's the question I asked far too often and in this section I'll try to answer it the most important part of a product is to understand what a niche product is.
A niche product is one that targets a very specific group of people.
For example, take this Toyota Camry a very traditional family sedan popular all over the world and compared it to this Ferrari both are costs both have engines steering wheels and four tyres, but that's where the similarities end. The family sedan appeals to everyone but the both the supply and demand for this vehicle is high especially when you compare it to the Ferrari. The family sedan appeals to the masses the Ferrari is not for us very specific group of people, namely automobile enthusiasts with a lot of money who don't mind paying a hundred thousand dollars for a car.
The Ferrari has far less demand and even less supply than the Toyota, the Ferrari is therefore a niche product, whereas the sedan is a mass product. niche products are in limited supply because there is less demand. The target a specific group of people and for the customer they are a bit harder to find. If there is one thing you remember from this article is this: don't sell mass products - sell niche products.