If you live in  the United States chances are you would  stop or shop at one of these places but  what if you wanted wood sunglasses for  sunglasses, where would you buy those  amazon has a few shopify suppliers but Walmart,  Target sunglasses that  they don't sell wooden sunglasses. Why? Because what sunglasses are a niche product, the demand isn't high enough for  these places. Now think about it from  seller’s perspective:

If you wanted to  start a business selling sunglasses  traditional thinking suggest that you bulk buy a product that everyone wants to  buy the problem. With this is that if you  sell products that everyone wants you  are going to have loss of competition  and the last thing you want is to have  to compete against a big national brand  who has millions of dollars to spend on  marketing and inventory, but if you were  to sell wood sunglasses your competition  would be very limited and therefore you  would profit margins would be higher. Also you wouldn't have to work as hard  to get customers because they would come  to you since they don't have all the other alternatives.

I can tell you first-hand that I have tried to sell mass  products and after a few months I found  that the profit margins were too low and  it took too much work to sell the  products and I eventually gave up but  when I started selling niche products  it was a lot easier, because I didn't  have to work as hard to find customers  and the profit margins made it worthwhile.

When you start out I would  recommend looking for products where you  can earn a thirty to fifty percent  profit margin and eventually work your  way up to hundred percent profit margin.

So how do you find these niche products? This can be a bit challenging  and requires a bit of our research  generally speaking I look for a product  that is really popular and trending and  then I try to find variants of that  product.