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Facebook is the biggest social networking platform in the world. Facebook hosts over 2 billion active people every month. As a result, utilizing Facebook should be the main focus of your realtor's marketing strategy. Why? Real estate is visual. Facebook ads for real estate buyers should have plenty of photos. People looking to buy property will want to view it first online.

Facebook features allow you to post and run ads. The first tip when it comes to effectively using social media for real estate marketing is utilizing Facebook's ad system and posts features. Log in and start showing off new homes using images on your Facebook's new listings page. What's so good about this feature is that Facebook will post these ads in your neighbourhood or your current location. 

Facebook also allows you to respond swiftly to potential buyers. Many are the businesses which suffer from poor communication. With networking tools such as Instagram and Facebook, you can address queries that customers have. In fact, 11% of all real estate businesses use social media to respond to messages and questions.

Lastly, Facebook is the ideal network for your marketing campaign because of the promotion feature. Real estate Facebook posts can be 'promoted' or 'boosted' to help you reach your target market faster and effectively. Besides, this feature also includes 'Facebook Insights' which is Facebook's clever way of keeping statistics to help you see how many people saw your ad and took down your contacts.