How to Effectively Use Social Media for Real Estate

Posted in INTERESTING       25 Jun 2020       153      

Social media has undoubtedly influenced how people conduct business, and no industry knows this fact better than the real estate industry. Realtor marketing has assumed new marketing methods such as Facebook ads and posts, and rightly so. 

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A recent report published by the National Association of Realtors showed that approximately 45% of buyers in the market for houses, look online first before making a sound decision. What's even better is that 66% of these buyers are millennials who we all know from the bulk of people online. There is no denying that social media is one of the few useful real estate marketing tools.

Undeniably, a large portion of your success online is attributed to the number of followers and likes you receive on your page. If you are just starting out, chances are you have a small number of people following you.

Luckily, you can boost your online presence by using social media services such as Famoid. This service will help you get your social media numbers up, including, likes and followers. You no longer need to buy fraudulent services at high prices. If you are sceptical about such services, you can always read many Famoid reviews online to put your mind to ease. Just remember that you need to establish a strong social media presence in a safe, cheap and fast way.

But how can you optimize social media as a marketing tool for real estate? As you know, there are a ton of social networking platforms out there.  The following are tips to help you with real estate social media marketing.

Using Facebook for Real Estate Ads/Posts

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Facebook is the biggest social networking platform in the world. Facebook hosts over 2 billion active people every month. As a result, utilizing Facebook should be the main focus of your realtor's marketing strategy. Why? Real estate is visual. Facebook ads for real estate buyers should have plenty of photos. People looking to buy property will want to view it first online.

Facebook features allow you to post and run ads. The first tip when it comes to effectively using social media for real estate marketing is utilizing Facebook's ad system and posts features. Log in and start showing off new homes using images on your Facebook's new listings page. What's so good about this feature is that Facebook will post these ads in your neighbourhood or your current location. 

Facebook also allows you to respond swiftly to potential buyers. Many are the businesses which suffer from poor communication. With networking tools such as Instagram and Facebook, you can address queries that customers have. In fact, 11% of all real estate businesses use social media to respond to messages and questions.

Lastly, Facebook is the ideal network for your marketing campaign because of the promotion feature. Real estate Facebook posts can be 'promoted' or 'boosted' to help you reach your target market faster and effectively. Besides, this feature also includes 'Facebook Insights' which is Facebook's clever way of keeping statistics to help you see how many people saw your ad and took down your contacts.

Using Instagram for Real Estate Ads/Posts

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It comes as no surprise that Instagram was acquired by Facebook. Instagram comes in second place, only to Facebook, in hosting the largest number of active users per month (1 billion). In addition to a large number of active users, Instagram is an ideal marketing instrument because of the way it was designed.

This social media platform was designed to allow users to post more images than texts. The application has a wide variety of imaging formats, including slideshows and videos to help you in marketing properties. Besides, you could even market property that is yet to be finished to create interest and attention from your followers.

Speaking of followers, if you are new to Instagram, consider using a social media service to help you boost your following. Once you buy a subscription package, which is cheap by the way as indicated by pricing policies, you instantly start getting followers and likes. Doing this will help you sell property fast and to your target audience.

Lastly, Instagram is an ideal business platform because of its time sensitivity. People tend to flip property quick on this networking platform. Stories disappear in a matter of days. This is great because not only do you get to turn over properties swiftly, but people also get to see your success stories. Real estate buyers will also get to see your team and your professional qualifications, adding a factor of depth and reliability to your brand. 


In Conclusion

Social media is a great marketing tool for realtors in the industry. First, your brand's exposure is massively enhanced as a result of using these platforms. Secondly, you can quickly respond to queries and make up for communication problems that might have inhibited your brand from effectively conducting business. And lastly, you get to flip property fast by using networking sites such as Instagram and Facebook. Remember, consider using a social media service to help you establish your online presence.



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