"I think there’s too much pressure put on men to be “manly.” The definition of manliness is constantly changing and varies from person to person. I think a man is “manly” when he’s true to himself and the people around him. He’s not afraid to show his personality or his emotions despite whatever backlash he may receive.”"
1) Strength - They want to be protected.
2) Assertiveness - They want someone else to be in charge.
3) Stability - They want to know they will have a stable life.
"J#rks" come off as assertive and strong, because they are confident. This is why girls don't like "nice" guys. They want someone they can stand next to and not worry about anything, and someone who will reign them in when they start acting unwise.