In The Invention of Lying, a movie about a world where everyone tells the truth, Ricky Gervais plays a guy named Mark Bellison who tells the very first lie. "M. Bellison" — which we see written on his office door — sounds a lot like 'embellishing,' which is another form of dishonesty.
There are interesting stories behind a lot of these characters’ names, but that doesn’t make the names “clever”.
So, you get it. Why does that make it not clever?