“ICON at its heart is innovation for a better future,” said Jason Ballard, co-founder and CEO of ICON. We’re going to have to take some risks if we want a better world for ourselves, and the team at Mobile Loaves & Fishes shares a similar vision in their efforts to empower the community around them into a lifestyle of service with the homeless. We need a radical rethinking in the way that we approach solving vexing issues in our society like homelessness. At the end of the day, this is all about people and the dignity of human beings.”