One of the ways that stores are embracing the inevitable change is by adopting more efficient content management systems into their infrastructure. Just like the evolution we have witnessed in technological advancements in general, eCommerce has also been undergoing an evolution of its own.

With content management, there are two main ways to go about it: traditional commerce and headless commerce. Most businesses, including the best online casino platforms, are turning to headless commerce for a range of reasons, even though some choose to stick with traditional commerce depending on what they need. There are both pros and cons to both, although it seems that the pros in headless commerce make it a superior option for most businesses.

1.     What is Headless Commerce?

eCommerce platforms that use headless commerce basically have an impression of a perfect front-end while not having one – that is where the term headless comes from; there’s no ‘head’. With headless commerce, you will be able to effectively store and manage your content without the front-end delivery layer, which has been decoupled from the back-end. But then, it doesn’t mean that the functionality of the front-end is not in play.

Instead of a front-end which is often a theme or a template, in headless commerce, developers introduce APIs to manage the functions that would otherwise have been addressed by the former. Some of those functions include products, banners, blog posts or consumer reviews, which can be delivered to any screen using APIs. This makes it possible to achieve several things that would not be possible with traditional commerce. For better understanding, here’s a highlight of the benefits that make headless commerce the better option:

         1.     Flexibility

As we’ve already mentioned, in headless commerce, the front-end and back-end are decoupled, and content is managed via RESTful APIs, which render content seamlessly. In case of any changes to the UI, the back-end remains unchanged. Since there is no unalterable cutout platform for the front-end side, developers can take liberties and are free to customize the user experience to meet the company’s agenda. Here, APIs will facilitate the interaction between the front-end and back-end processes via API calls.

In traditional commerce, however, the front-end and back-end are tightly coupled, and integrating a new UI means you have to rework the entire system. UI updates also require the back-end to be altered, which will waste time and energy that would otherwise be used elsewhere.

         2.     Personalization and Scalability

When developing your eCommerce platform, you want consumers to have the optimal user experience, and sometimes, you may do so with plans to expand your channels in the future. Headless commerce allows front-end developers to create the user experience from scratch, giving them more control over the platform and execution of the content.

As much as it will initially take time to start from scratch, once the system has been set up, adding any features in the future will be easy. Moreover, future updates won’t affect the functionality of the platform and the ability to provide a flawless customer experience even in the course of an update. Traditional commerce is a bit more rigid and has solutions that come out of a box with little or no room to squeeze in a personal touch.

2.     Tech Know-How

It comes as no surprise that traditional commerce like WordPress or Squarespace would require no intense technical knowledge on the part of the operators since the features and capabilities have been predefined. As a result, it’s really easy for smaller businesses to set up a web store with ready all-in-one solutions, albeit not as flexible.

On the other hand, headless commerce requires a more knowledgeable team with front-end or back-end, if not full-stack development skills, to quickly identify areas to work on in the system and deliver the ultimate targeted user experience. Large enterprises with the potential to grow in the near future will be much better off going headless if they want to stay afloat by consistently offering the best to consumers.

eCommerce is now part of a serious conversation for any consumer goods company looking to improve sales and maintain consumer engagement and brand loyalty, which are vital for future purchases. Behavioral patterns for consumers are changing faster than ever, and they have more options as to what to buy, thanks to the access to IoT technologies and Progressive Web Apps (PWAs).

To stay relevant in a dynamic market, consumer goods companies have to adjust their strategies to fit into the goals that customers have set. Identifying what works for the company in the long term will help solve problems that could come up in the future, even before they happen.