The fictional Gaines was a rock artist, and Garth, as Gaines, appeared as a musical guest on SNL and in a mockumentary for Behind the Music. Garth also released an album as Gaines ahead of The Lamb film titled, Garth Brooks in...the Life of Chris Gaines. People were pretty confused about the whole thing, and when the album didn't sell as well as expected, The Lamb was dropped entirely. The whole thing was super awkward, especially the pseudo-emo photos that came out of it.