CeeLo Green also attempted a disastrous reinvention, where he tried to rebrand himself as "Gnarly Davidson" back in late 2016, releasing the song "Fuck Me, I'm Famous" as his alter ego. He then attended the 2017 Grammys as Gnarly, dressed in all-gold. He later claimed he wasn't at the Grammys, telling TMZ, "That’s somebody else altogether, man,” really committing to the bit. After releasing a second song about wanting to be with Beyoncé, Green apparently abandoned the Gnarly Davidson persona.