“If you are hosting an event on the weekend, arrange for a press release to local broadcast media to arrive via email that morning. Barring a major news story breaking, newsrooms are usually looking for content on the weekends, and sometimes the bar is lower for what they will cover.

Send an earlier press release to the news director, but make sure one comes on Saturday (or even Sunday) morning if you’re having an event or want publicity for some reason. Just make sure it’s something visual, and mention in the email those aspects of the event.

I had about 99% success rate at getting at least one, if not all three of our local stations, at my weekend events for many years. I even managed to get two stations in a different state to cover my Mom’s Cubs-themed 90th birthday party one year, using this tactic!”