Photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in ads from the 50s.

Here’s a little but very interesting collection of retro ads.

I know that a lot has changed compared to the 50’s and that our society was quite sexist but I didn’t know that it was sexist to that extent.

But despite all the sexism in the ads they are also funny. Don’t get me wrong, I mean, it’s a good thing that we evolve and can laugh at our stupidities made in the past. I am pretty sure, our descendants will laugh at our today’s stupidities in the future.