This time they engaged in war with Pure Water Ice and Tea Company in Lubbock, Texas, which even has its own name already, which refers to the locations of the stores – “Battle of 4th and Frankford.” It all started with Pure Water Ice and Tea Company setting up their sign to say, “Kliff Kingsbury drinks for free.” (Kingsbury is the head football coach for Texas Tech, which is in Lubbock.) Soon after, Wendy’s offered Kingsbury free food and drink and got called out by Pure Water for the familiar sign. And there is no stop to this war.