Two entries ago, it was mentioned that marketing is an important tool to help promote and sell a product, and even though you might think that there is no real reason to have to market beer, you would be wrong, because it is actually a very competitive business to be in. The Coors Brewing Company is a part of the world’s seventh largest brewing company, and it has been around for almost 150 years now, with its most well known product of course being Coors beer. During its overseas marketing campaign, Coors continued to use the slogan “Turn It Loose”, and had it translated into Spanish, which was where things went wrong for the brewery, because just like with Pepsi, the Coors marketing team did not notice what the slogan translated into before making it public. Apparently when translated, the slogan in Spanish reads, “Suffer From Diarrhea” which at the time obviously did not help to sell beer, causing the company to lose millions in sales and marketing costs.