Twenty cunning logos that do work (20 pics)

Combining letters, numbers in unusual way and linking it intelligently to the meaning of a brand’s name makes such logos really work and being interesting.

Society 27
The logo is exactly the same when viewed in an upside down position.
The use of the quotation marks and number seven make up the complete 27.

1

London Symphony Orchestra
The LSO logo uses a single flowing line to create the three initials of the London Symphony Orchestra.
It is recognizable enough to see the letters and in addition it adds elegance to the logo.

2

I love NY
The simple yet highly recognisable mark of the I Love New York has been used to promote tourism in New York.

3

Museum of London
The organic shapes that make up the logo represent the history of London, showing its growth over time expanding geographically.

4

Metroplex
The array of cuboid shapes represent skyscraper buildings which make up the overall metropolis graphic; linking well to the meaning behind the name.

5

CafeClick
The CafeClick logo uses an accepted icon of the internet, the mouse cursor and brings it together with a mug of coffee by replacing the steam.

6

Logo Motives
The manipulation of the letters O and G allow them to fit seamlessly into the overall train graphic with perfect geometrics all round.

7

Rehabilitation Hospital Corporation of America
Using the globally renown cross symbol to represent help and medical attention and the steps to reflect on the steps taken back to normal life.

8

Schizophrenic
Being a medical disorder that often depicts split personalities the logo characterises this with simple shapes that depict a happy and sad face.

9

Curious
Using the question mark symbol depicts this while being manipulated to fit into the logo by replacing the letter C.

10

Modern Nerd
The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure; it links in well to the stereotypical geek/nerd image.

11

Time Watch
The colon is commonly used on digital clocks and watches, in the logo it is cunningly used to replace the letter I.

12

Full Time
This mark takes a clock as the symbol of time and uses it as a container of water to represent time being full.

13

Upside Down
By using alternate letters or flipping the orientation of a letter gives an unusual appearance despite being easily readable and cleverly represents the brand name.

14

Candy
Using both a stereotypical sweet product and an illustration of a girl’s head link in well to the nature of the product.

15

Seven and Six
Using the numeric figures and the ampersand reinforce the complete worded variations.

16

Studio Eight
The flowing lines of the Studio 8 logo create an illusion that allows both the initial S and number 8 to be visible in the logo graphic.

17

Zip
The centre graphic which represents a zipper holds together the logo by breaking up the block allowing the letter I to be seen as well as allowing the Z and P to become legible.

18

Bison
By manipulating and distorting letters of a word creates a completely different shape to reinforce its meaning while maintaining readability.

19

Cattleyard
Being a music related business the logo uses various graphics of instruments but combines them to form the overall shape of a cow.

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Twenty cunning logos that do work (20 pics)

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