Izismile.com » Pictures » Ketchup Vs. Landmines (4 pics)

Ketchup Vs. Landmines (4 pics)

Posted in Pictures   4 Dec 2009   / 4147 views

A very strong and interesting advertising campaign was launched by Publics Mojo to support the CALM, a New Zealand campaign against landmines.
The idea is quite original and reminds everyone that in many countries, there are children who step on landmines everyday.
But it can be also seen as a disturbing one: every time you open a ketchup bag, you “also rip through the child’s leg and the ketchup inside pours out like blood.”

1 Ketchup Vs. Landmines (4 pics)

2 Ketchup Vs. Landmines (4 pics)

3 Ketchup Vs. Landmines (4 pics)


And this is Phil Goff New Zealand's former Minister of Disarmament and Arms Control squeezing the “blood” on his French fries.

4 Ketchup Vs. Landmines (4 pics)


[via wrongingrights]











Comments (7):

0
1.
raeven 8 year s ago MARK AS SPAM
36 36 36
       
0
2.
Xeno 8 year s ago MARK AS SPAM
good campaign ok
       
0
3.
mtjs 8 year s ago MARK AS SPAM
make me sick belay
       
0
4.
xpwurld 8 year s ago MARK AS SPAM
yeah its a good campaign 41
       
lolipop                    show commment
0
6.
diegopol 8 year s ago MARK AS SPAM
damn clapping
       
0
7.
mominco 8 year s ago MARK AS SPAM
scary
       














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