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Ketchup Vs. Landmines (4 pics)

Posted in PICTURES       4 Dec 2009       4852       7 GALLERY VIEW

A very strong and interesting advertising campaign was launched by Publics Mojo to support the CALM, a New Zealand campaign against landmines.
The idea is quite original and reminds everyone that in many countries, there are children who step on landmines everyday.
But it can be also seen as a disturbing one: every time you open a ketchup bag, you “also rip through the child’s leg and the ketchup inside pours out like blood.”

1 Ketchup Vs. Landmines (4 pics)

2 Ketchup Vs. Landmines (4 pics)

3 Ketchup Vs. Landmines (4 pics)


And this is Phil Goff New Zealand's former Minister of Disarmament and Arms Control squeezing the “blood” on his French fries.

4 Ketchup Vs. Landmines (4 pics)


[via wrongingrights ]


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7   Comments ?
0
1.
raeven 15 year s ago
36 36 36
       
0
2.
Xeno 15 year s ago
good campaign ok
       
0
3.
mtjs 15 year s ago
make me sick belay
       
0
4.
xpwurld 15 year s ago
yeah its a good campaign 41
       
0
5.
lolipop 15 year s ago
clapping
       
0
6.
diegopol 15 year s ago
damn clapping
       
0
7.
mominco 15 year s ago
scary
       
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