This French ad was made by a 35-year-old graphic designer Tanja Kiewitz and who also posed for a photo. Let’s see why this ad campaign was successful and captured so much attention.
LOOK ME IN THE EYES…
I SAID MY EYES…
Bottom phrase: So that a handicap no longer means that you are handicapped.
Tanja Kiewitz was born with her left arm ending just below her elbow. She created the ad for CAP48, a nonprofit organization that highlights disability issues in France and Belgium.
"They see that I am above all a woman and can be beautiful and sexy, and that disability is secondary," Kiewitz said. "I wanted people to confront the ambiguity of beauty and disability."
Nice idea and a great statement!