This is a great collection of smart logos with the hidden message.
Some, of course, are obvious, but some, to fully understand them, you need to the story or explanation, or even a little puzzle. For me, these are the best logos in terms of design.
Circus of Magazines.
Circus tent looks like a magazine.
Just looking at the logo makes you want to press "backspace" and correct the typo.
Notice that the word "bar" is darker.
To beat or not to beat?
The question mark is made of a belt.
Letter "B" is also a bird.
Coffee steam is made of mouse pointers.
The arrow from A to Z, symbolizes what Amazon is known for selling everything from "a to z" . It also serves as a smile, making the company feel friendly and approachable.
"Notice how the space around the plane forms the letters C and D." (Tobias)
There’s an elephant trunk inside the letter "e".
Empty space in the middle creates a number "1" for "Formula 1"
Those 3 letters in the middle 'i', 'l', and second ‘i’ represent a family
A bit provocative logo against nazism and racism.
If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.
A hanger looks like a duck.
Woman is making a pose that forms the Australian continent between her leg and her arm.
Letter "i" is lying as if it was killed.
The scissors are transformed to look like a face with glasses and mustache.
There's a hidden peacock looking to the right representing the company’s motto to look forward, and not back.
Letters "i" and "l" form a pencil.
The socket’s expression says it all.
Letter "H" looks like chopsticks picking a sushi.
Letter "N" looks like number 2, symbolizing twins
It looks like eyeglasses binoculars and bottles of wine at the same time.
Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo is their intial 'M' that was designed to also look like a bed.
Push The Bottle
You can see a hand pushing a button inside the bottle.
An arrow showing up forms a letter "u" and also has a hidden "p" inside.
The Logo depicts ambiguous emotions.