Evolution of Coca-Cola Packaging Design (35 pics)

Posted in PICTURES       10 Nov 2010       21129       8

Everyone can recognize a coke can at fifty feet. It is an American icon. Coke has roots that dig deep. They first began bottling this giant of colas in 1886 in the backyard of a pharmacist in Atlanta Ga. John Pemberton is the man that brewed this concoction for the first time.

 

Coke was sold like beer out of a tap until 1894 when the owner began first putting the concoction into bottles. With the creation of the glass bottle the creation of packaging for Coke –Cola first began.

1 Evolution of Coca-Cola Packaging Design

The first packaging changes were not for sales, it was to protect against forgeries. Competition for packaging would be different and it was felt that people should be able to discern in the dark by feel if it was the real thing or not.

2 Evolution of Coca-Cola Packaging Design

In 1977 Coke finally trademarked the bottle shape and the terms Coke-Cola and Coke. 1977 also saw the invention of 2liter bottles. It was in 1960 that Coke began using cans, until then only cans for drinks were only used in the armed forces.

3 Evolution of Coca-Cola Packaging Design

Since then Coke has played with a variety of packaging concepts to harden their brand. In fact, in a lot of advertising classes one of the projects is to design a concept brand of soda.

4 Evolution of Coca-Cola Packaging Design
5 Evolution of Coca-Cola Packaging Design

This project makes you think about bottling, design, name, and how to market a new brand of soda using Coke as an example.

6 Evolution of Coca-Cola Packaging Design
7 Evolution of Coca-Cola Packaging Design

Coke is always re-inventing its packaging brand and have used glass, plastic, cans and are seeking new and greener ways to package its product. They also introduce special bottles and cans to mark special dates and events.

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8   Comments ?
2
1.
d3vil 10 year s ago
i don`t care about how my toilet cleaner bottle looks
       
2
2.
firo 10 year s ago
for the record: plastic bottles suck
       
2
3.
GOODSTUFF4U 10 year s ago
do a coke and have a smile
       
0
4.
Peanut 10 year s ago
The bottle doesn't need to be changed.
       
0
5.
2Cool4Ice 10 year s ago
were can i get 4
       
-1
6.
un visiteur 10 year s ago
hmmm
       
-1
7.
4down2 10 year s ago
Funky bottles,stick with the same !
       
0
8.
Hybrid 1 year ago
yo g dash
       
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JC_OMG_signkisslaughingman_in_lmocking
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yahooshoot
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