Harold Jellicoe Percival, a veteran of Bomber Command in WWII, died last month aged 99. The death notice in his local paper said that there was nobody to attend his funeral.
Twitter picked up the story, in the hope that somebody might be able to attend.
His local paper, the Blackpool Gazette, also covered the story.
And as a result today, at 11 a.m. on Armistice Day, hundreds of people — service personnel and civilians — gathered in the rain at Lytham Park Crematorium to pay their last respects to Harold.