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#22 - I guess voting with your feet is a pretty powerful move. McDonald's was very popular when they initially opened in Bolivia but people soon realized the food was way too expensive for what you got. You could/can get a deluxe burger with fries that is twice as big and tastes way better than McDonald's for less than half what it cost for a big mac combo. They also tried to expand too quickly and the franchisee went bankrupt. Burger King is still relatively successful in Bolivia.