What this particular person failed to realize was that brands often have specific, well-defined performance indicators. If companies choose to work with influencers, they are usually looking for those who can collaboratively find ways to meet the numbers using their social channels and individualized skill sets.
The point of a partnership is to have both partners on equal footing, offering up relatively equal value. Nobody wants to be exploited.
Of course, there are the so-called micro-influencers who are more than willing to create an Instagram story for a scoop of ice cream. And there’s nothing wrong with that if the company they contact think it’s a fair deal. However, if you’re demanding something that’s worth $1,500, you better have an offer that’s more than 1,200 followers.
Here’s what people said about this exchange
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