A family who own a restaurant in Greece often get messages with influencers asking for food in exchange for exposure
So they came up with a wholesome counteroffer that benefits those who need the food most
Arianna O’Dell, founder at Airlink Design
would probably applaud this move. She thinks that unless influencers can show the return on a business’ investment, they’re throwing money in a black hole. “As a marketer, I’m happy to explore new mediums and campaigns to increase awareness about my products and store. The problem with many “influencers” is they have no insight into their reach or predicted conversions,” O’Dell wrote on Inc
. “I ask influencers who email me how many people they reach and about the success of the past campaigns. I’m usually met with crickets. You wouldn’t throw $50 into a black hole–and you shouldn’t do the same with influencers.”
O’Dell believes that if someone is begging for freebies, chances are, they are not an influencer. “Influencers can be great additions to a marketing campaign if it’s relevant. If you’re selling a baby product, a mommy blog with 1 million subscribers could help you drive sales. If you’re a selling lipstick, a teenage girl with 200 followers might not drive any results,” she said, adding that she has found that most people asking her for free products were simply looking for free stuff and not offering any business value.
The opinion is only reinforced by influencers’ lack of attempts to work with this restaurant.
Sadly, influencers aren’t interested
Here’s what people said about it