In Norway, Easter is sometimes referred to as "Påskekrim" (Easter Crime). During the holiday, almost everyone reads crime novels, watches true crime shows, and reads special crime-related literary supplements in the Norwegian newspapers.
The tradition began when two young Norwegian authors—Nordahl Grieg and Nils Lie—came up with an idea to write a crime bestseller. Together with their publisher, on the Sunday before Easter, they launched an advertising campaign in which the book’s title "Bergen train looted in the night" got the top spot on the front page. The realistic ad, which many confused with a real robbery, received an overwhelming amount of attention and the novel became a huge success. “Many consider this novel to be the first Easter crime and the very origin of the tradition,” Bjarne Buset, information manager at the Norwegian publishing house Gyldendal, told the media.