Izismile.com » Pictures » Dishonest bottle design for Honest Tea? (5 pics)

Dishonest bottle design for Honest Tea? (5 pics)

Posted in Pictures   21 Sep 2009   / 9245 views

It seems that manufacturers would do any tricks in order to save some cash.
Here’s a new bottle of Honest Tea. They have made recently a bottle redesign and now it seems a little bit bigger but having the same 16.9 oz inside.


1 Dishonest bottle design for Honest Tea? (5 pics)

2 Dishonest bottle design for Honest Tea? (5 pics)

3 Dishonest bottle design for Honest Tea? (5 pics)


As you can see, the bottle bottom is about 1.25 inches deep. So, it may seem that they try to pull out some trick. But at the same time it states that it has the exact same quantity of liquid as it had before.
4 Dishonest bottle design for Honest Tea? (5 pics)


Now, for comparison, the new bottle is on the left and the old one is on the right.
On their site, they say that they made it taller but thinner in order to pollute less and “save the world resources”.
Well, would you go with: “Yeah! Good for you!” or more like: “Hell, it’s a “Dishonest Tea”?

5 Dishonest bottle design for Honest Tea? (5 pics)


[Source]






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Comments (8):

0
1.
severe_009 7 year s ago MARK AS SPAM
Fail n_tongue
Challenge breeds excellence...
       
0
2.
hi 7 year s ago MARK AS SPAM
cheaters!!
       
0
3.
Honest Tea 7 year s ago MARK AS SPAM
A message from the folks at Honest Tea:
When you pick the name Honest, you have to live up to the name. We recently switched to a thinner bottle, one which is 22% lighter. This saves us money and saves the world resources. The only problem is that the thinner bottle was getting dented. In fact, this was a big problem that forced us to redesign the bottle. To help keep its shape, the inside must be under pressure. When the bottle is filled with hot tea, the liquid expands and the plug on the bottom pops out. (If you squeeze real hard, you can make this happen.) Then as the tea cools, the plug pops back in and creates the pressure on the inside that prevents the bottles from being damaged. The thinner plastic means we needed much more pressure and hence a much bigger plug. There really is 16.9 oz. inside and we aren’t trying to pull a fast one. But I can see how you could get confused or could think that we are trying to be deceptive. Taller and thinner still means lots less material. That said, we clearly need to do a better job explaining why the bottle has this design. In the next label run we will definitely say something to explain this to our customers. I hope that makes you feel that you can still trust us and will stick with us. And thanks for helping keep us honest.

Kelly from Honest Tea
       
0
4.
diegopol 7 year s ago MARK AS SPAM
Honest Tea,
chill out
Vizça el Barça
       
0
5.
Tarzan 7 year s ago MARK AS SPAM
take chill pill...
Men have two emotions: Hungry and Horny.
If you see him without an erection, make him a sandwich :)
       
0
6.
How much thinner could the plastic be, that it makes that much of a difference in the amount of tea that's inside?

What I would like to see is, someone pouring a full bottle of the OLD design into a NEW design bottle...

If it fits with no overflow, THEN I'LL BELIEVE IT'S THE SAME AMOUNT OF DRINK...

Peace...
James r. H
       
0
7.
SuperMilow 7 year s ago MARK AS SPAM
lordy they jumped on that one fast
CrownRoyalty is truly the best kind of royalty their is!
       
0
8.
Globals 7 year s ago MARK AS SPAM
all good things
       














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