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Izismile.com » Pictures » Theft Prevention Systems Advertising (8 pics + 1 video)

Theft Prevention Systems Advertising (8 pics + 1 video)

Posted in Pictures 5 Oct 2010 / 7445 views

Because of the rise of apartment thefts in Santiago, Chile, agency DDB decided to show apartment dwellers that it is however easy to break in in their homes. The aim was also to advertise ADT home security systems. They went to several apartments and slid a folded box under the door... See how it works after the break.

Theft Prevention Systems Advertising (8 pics)

DamnHot - it's really hot there, Damn!

Credits: www.geekosystem.com

Tags: funny, theft, prevention, systems, advertising

Comments (14):

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nat 1 year ago

Don't see how it's showing how "easy" it is for people to break in.. Yeah, the people would have been wondering how the hell a box got into their apt, but doesn't mean anyone could break in unless they could slide under the door.

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Bhas 1 year ago

uh, clicking on the title led me to some other link, might be a virus link...not sure.
but yeah it redirected me to another site.

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Inverted_Hearts 1 year ago

Ok, so I get the whole concept of awareness and all, but dang, what a way to advertise!

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memememe 1 year ago

For paper thieves perhaps

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olla 1 year ago

I think it's pretty smart. The advertisers are praying on an insecurity of their markets 'safety' and offering a solution too. The box makes the homeowner think that they've been broken into... so while the building may get some complaints it'll also make them stop and think about how to better secure their home.

I like it. Though I think there are some better 'clearer' ways to convey the same message.

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