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Theft Prevention Systems Advertising (8 pics + 1 video)

Posted in Pictures   5 Oct 2010   / 8800 views

Because of the rise of apartment thefts in Santiago, Chile, agency DDB decided to show apartment dwellers that it is however easy to break in in their homes. The aim was also to advertise ADT home security systems. They went to several apartments and slid a folded box under the door... See how it works after the break.

 







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Comments (14):

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1.
nat 6 year s ago MARK AS SPAM
Don't see how it's showing how "easy" it is for people to break in.. Yeah, the people would have been wondering how the hell a box got into their apt, but doesn't mean anyone could break in unless they could slide under the door.
       
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2.
Bhas 6 year s ago MARK AS SPAM
uh, clicking on the title led me to some other link, might be a virus link...not sure.
but yeah it redirected me to another site.
       
0
3.
Ok, so I get the whole concept of awareness and all, but dang, what a way to advertise!
       
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4.
memememe 6 year s ago MARK AS SPAM
For paper thieves perhaps
       
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5.
olla 6 year s ago MARK AS SPAM
I think it's pretty smart. The advertisers are praying on an insecurity of their markets 'safety' and offering a solution too. The box makes the homeowner think that they've been broken into... so while the building may get some complaints it'll also make them stop and think about how to better secure their home.

I like it. Though I think there are some better 'clearer' ways to convey the same message.
       
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6.
m 6 year s ago MARK AS SPAM
ADT/Tyco are a horrible company to work for :(
       
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7.
Peanut 6 year s ago MARK AS SPAM
Unimpressed. Get an uzi and a pack of pit bulls.
       
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8.
GOODSTUFF4U 6 year s ago MARK AS SPAM
selling fear
http://www.facebook.com/goodstuff4u
       
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9.
lolipop 6 year s ago MARK AS SPAM
didnt get it..:(
       
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10.
un visiteur 6 year s ago MARK AS SPAM
interesrting
       
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11.
Biliou 6 year s ago MARK AS SPAM
F*cking big company sharks investing on fear.
Maybe the could break their car windows so the sell car alarms too.
God it makes me sick
       
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12.
2Cool4Ice 6 year s ago MARK AS SPAM
So the results is a white box with blue puppets on it?
You can't get lost if you follow your own path
       
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13.
The Shockwave 6 year s ago MARK AS SPAM
So, my apt is vulnerable to: Plastic Man, Elastigirl, and Mr. Fantastic. I'm calling ADT NOW!
       
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14.
O()O 6 year s ago MARK AS SPAM
Instead of going to ADT,
the tenants completed their apartment security by all buying weather / draught rubber seals for the bottom of their doors.
       














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