When Chay Yu Wei won a competition for a great amateur photo held by Nikon people were impressed. He said he saw these steps in China Town and took a pic not knowing about that a plane will be flying there.
Nikon congratulated him..
...people were amazed...
...but someone put his photo under examination and found out it was photoshopped. The plane was ADDED IN!
People on the internet responded quickly.
"Oh, I took a picture not knowing Godzilla will attack there."
"I took a picture of a ladder not knowing that a wedding was taking place on it".
"I took a picture not knowing that Bond will be shoo..."
"I never expected Van Damme to be there".
"Hans and his buddies? I never expected Nakatomi Plaza to be attacked!"
"Here is Waldo!"
"That's not a scam! I have a lens just like Chay Yu Wei."
We don't know what the "author" of photo had to say but Nikon admitted they were fooled. Nikon took it quite well, did not say "Never happened" like many in their place and also... said that they might hold a new contest, this one for the best spoof of the famous photo.