Belarus-born stylist Yevgeny Zhuk is one of the very best in the business, having moved to Moscow, Russia to open up his own salon. As well as having a beauty salon, he's also a host for several beauty-transformation TV shows. Yevgeny is now a highly sought-after stylist, and here you can see why.

First Bratz dolls appeared back in the 2001, but the first real Bratz dolls are emerging right now all over the social media with the new #BratzChallenge trend. Girls use this tag to show how they turn themselves into their favorite Bratz dolls.

Olga Kamenetskaya now specializes in doll modification and repainting, but at first it was just a hobby of repainting dolls from Monster High. Now she has over 60 thousand Instagram subscribers watching her add life to ridiculously perfect mass-market dolls.

Alisa from Omsk, Russia, regularly posts her transformations on her Instagram account, and it looks like there’s no celebrity she couldn’t copy.

As popular dolls look like they aren’t from the real world and seem to be setting unrealistic beauty standards Olga Kamenetskaya removes their makeup and paints them anew. She says that she doesn’t like when the new face of the doll is ideal and perfectly symmetrical, it makes it lifeless, so she adds some flaws that make dolls look real but no less beautiful.

British drag queen and makeup artist Elliot Joseph Rentz, AKA Alexis Stone, has become an Instagram celebrity for turning himself into different celebrities, from Queen Elizabeth II to Madonna, using just make up.

Neill Gorton, a master of makeup art, can turn this young woman into a punk in a matter of minutes.