Kyoto Businesses Are Forced To Change Their Logos According To City’s Strict Landscaping Rules (17 PICS)

Posted in INTERESTING       16 Dec 2020       2082       5 GALLERY VIEW

As it turns out, the city of Kyoto, Japan has strict rules for city planning

The city of Kyoto is planned so as to preserve its historical scenery. For this reason, in 2007, the Miyako Landscape Guidelines were created that set strict rules and regulations regarding the height, color, and design of buildings, including even their outdoor advertisements. The set of rules basically prevent buildings, signs, etc. from clashing with the original image of Kyoto and its rich heritage.

 

In the city, the logos and signs of businesses must be adapted to fit the original scenery

Tsunagu Japan has outlined some of the regulations for the city: “Roof tiles are to be silver-colored,” “Metal sheets other than copper sheets must be dark gray or black with no gloss,” and, “Walls with R hues [on the Munsell system] may not exceed 6 in value.” This the reason why logos of businesses and enterprises look slightly different in Kyoto than elsewhere in the world.

 

The strict guidelines were enforced back in 2007

One of the world’s most popular fast food chains—McDonald’s—is known for its yellow letter M on a red background. In Kyoto, however, while the logo is yellow, the overall design is sepia-colored and blends in with the rest of the surrounding buildings. Like most stores in the city, McDonald’s used a brown color for the background in order to maintain Kyoto’s overall style.

 

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They usually involve changing the colors of the logos

Lawson is yet another majorly popular convenience store in Japan that recently branched out to Indonesia, China, the Philippines, and Thailand. The original design of the store features light blue and pink colors. In Kyoto, the logo design is toned down, and the light blue color is used only as an accent.

 

Global as well as local brands have to adapt to the city’s brownish color scheme

Starbucks—which is known for its white and green-colored logo—also altered its sign in Kyoto to blend in with traditional Kyoto-style houses. Same goes for 7-Eleven, a chain of convenience stores with 20,000 branches in Japan and 60,000 worldwide. All around the world, it has a bright logo with orange, red, and green stripes. In Kyoto, the logo features a calm combination of brown and white. Tsunagu Japan writes that while some branches have maintained the original colorful logo, they made the white stripes transparent to make them blend in more with the surroundings.

 

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In order to maintain the harmonious scenery of the ancient Japanese city

Japanese clothing brand Uniqlo, which is known for its affordable yet high-quality clothes, has over 2,000 branches all around the world. Its logo features white text in a square bright red logo. Some branches of the store in Kyoto have framed the logo with a white border to make it look more elegant.

 

However, not only buildings are painted brown

However, the style guidelines are applied not only to buildings. In Kyoto, vending machines, street cones, mailboxes, and telephone booths are dyed in a brown-ish color to fit the overall chic vibe of the city.

 

But also the city’s mailboxes, street cones, and telephone booths

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Have you ever been to Kyoto? Did you notice the city’s color scheme? Share in the comments down below!


Credits:   [1] [2]


5   Comments ?
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1.
Laveda 6 month s ago
I'm not sure if I love it and find it relaxing or if I'd freak out at all the brown eventually. Live there awhile and going out to the rest of the world would be like The Wizard of Oz going all colorized all of a sudden. Still one of the best special effects to this day.
       
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2.
Lan 6 month s ago
I have been there, it is a beautiful city... Japan does not exactly look the way you might expect, but above all it is CLEAN and the people are very friendly!
       
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3.
Elswood 6 month s ago
Lan, Crime rate so low, the Police don't know what to do with their time!
       
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4.
Vickie 6 month s ago
The point to traffic cones being bright orange is that it alerts drivers. Having brown cones to fit the city’s color scheme isn’t very smart. It seems like something an oblivious heiress might do.
       
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5.
Lonny 6 month s ago
So, basically, the city looks like a picture out of your great grandma's picture album from the 1920's!!!
       
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