Jensen Karp, a comedian from L.A., spotted shrimp tails covered in cinnamon and sugar in his cereal and shared this pic on Twitter
The LA-based writer-producer-podcaster Jensen Karp could have never imagined his breakfast would turn quite literally fishy after he poured himself Cinnamon Toast Crunch from a family pack from a local Costco.
Cinnamon Toast Crunch replied to Jensen saying the suspicious bits are due to the accumulation of the cinnamon sugar and that it can’t possibly be shrimp
But Jensen investigated the bits further with his own eyes and was convinced they’re coated shrimp tails
The company has tweeted yet another response to the incident
Jensen said that he had a whole bowl of it after realizing there was what appeared to be shrimp tails covered in cinnamon and sugar. But that wasn’t all. Lurking at the very bottom of the plastic bag were some more unwelcome surprises, like a piece of string, “weird cinnamon-covered pea thing,” and “black things.”
But CTC has sent Jensen a private message and offered him General Mills vouchers in return for this whole experience
Meanwhile, he returned to the cereal box that freaked him out and discovered even more gruesome findings
Another unopened bag of the same Cinnamon Toast Crunch cereal Jensen had at home was then inspected by his wife. To their horror, it also contained an odd object which looked like dental floss.
Also, what’s up with these black things baked inside the bites?
And… cinnamon-covered pea thing?!
Jensen’s immediate reaction was that the unexpected findings had “something to do with me,” he told The Washington Post and swore that this wasn’t some Twitter prank. “Then when I looked back into the box and saw another one, I was like, ‘This is bonkers!’ I thought it was sort of funny. I kind of thought of it as Twitter fodder, or whatever, for a second.”
Another Cinnamon Toast Crunch bag in Jensen’s home had what seemed to be dental floss
While CNC has initiated the investigation into Jensen’s unwelcome surprises, the man wanted to keep one of the pieces of evidence so he won’t be made to look insane
Thankfully, Jensen is feeling fine after eating a whole bowl of that cereal, but there has been no more news from General Mills
But the comedian has been a life-long fan of the cereal and it surely hit him hard. Jensen contacted the company to find out what this was all about, but General Mills responded to Karp’s tweets saying it appeared to be an accumulation of cinnamon sugar.
Meanwhile, Jensen was thoroughly convinced these were actual shrimp shells and he thought that the company was not taking the blame. After some frustration and messaging back and forth, Jensen has set out to get the possible shrimp tails and the whole batch of cereal tested in a lab.
As you can imagine, people were utterly shocked by this whole shrimpy ‘affair’
Mike Siemienas, the spokesperson of General Mills, said: “While we are still investigating this matter, we can say with confidence that this did not occur at our facility. We are waiting for the consumer to send us the package to investigate further. Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us.”
The Cinnamon Toast Crunch shrimp became a thing and the memes started pouring in