In the United States, firearms are advertised for children from the ages of 5 to 12 years. “My First Rifle” is a campaign selling this idea and Sofie Kesteleyn travelled to Ohio, Texas to take photos of kids and their personal rifles.
The song is 'Slave to the Rhythm' from MJ's posthumous album 'Xscape'.
A similar thing was done with Tupca in 2012:
Tupac's back as a hologram at Cochella Festival 2012
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