College student Kevin Bergbauer has made a shocking connection between the way meerkats group and pose, and the photos of sorority girls. The comparison was so accurate that even girls themselves couldn’t help but relate to them.
IKEA teamed up with a Swedish agency Åkestam Holst to create a clever ad campaign. IKEA’s products were renamed to correspond the most frequently googled relationship problems. The idea is that the new name goes with the problem and this product can help solve it.