Don't forget to view the Morning Picdump.
Apparently, some live-stream hostess has started the challenge to amass more followers. Needless to say, she was very successful. Others have picked up the challenge despite the efforts of government to censor and ban it.
To be popular and different from others young people tend to do all kinds of weird stuff – this time they trade their ability to feel tastes fully for a fancy tattoo on their tongue.